Total Raised
Total Gifts
Do More 24 FAQs

General Information

What is Do More 24?

Do More 24 is the DMV's largest annual 24-hour online fundraiser, powered by United Way of the National Capital Area (United Way NCA). This year, Do More 24 will be held on Thursday, June 8, 2017. 

When is Do More 24?

Do More 24 begins at 12:00 AM and ends at 11:59 PM on Thursday, June 8, 2017.

Why is the fundraiser only 24 hours?

United Way NCA wants donors to rally around one focused day of giving to create the greatest impact together as a community.

Who is eligible to participate in Do More 24?

Regional, national and local nonprofit organizations with a presence in the Washington, D.C. metropolitan area are eligible to participate. Any organization classified by the IRS as a 501(c)(3).

Will there be awards for participating nonprofit organizations?
Yes! We have an exciting prize structure this year that will allow all nonprofits an equal chance of winning an award. The 2017 Awards will be published soon.

When will the award winners be notified?

United Way NCA will verify the award winners and announce the list on Friday, June 9, 2017.

What is the Do More 24 donation platform?

Do More 24 will be hosted by Kimbia, which has more giving day expertise than any other giving day vendor. Kimbia has everything needed to implement a successful campaign. You will notice that the Kimbia platform is user-friendly, easily customizable and reliable. The platform will provide a great way for your organization to promote your work, raise funds and engage current and potential donors.

When is the last day my organization can register for Do More 24?
The last day to register to participate in Do More 24 is TBD - approximately May 15, 2017. Remember there is no cost to register but if your organization is not registered, you cannot participate in Do More 24.

Are there "matching" or "challenge" grants for this year's Do More 24?
No, United Way NCA will not be providing matching or challenge grants. We encourage you to reach out to your donors to let them know you are interested in creating a challenge or matching grant for your organization.

Preparing for Do More 24

Is it difficult to set up a fundraising page?

Creating a fundraising page on Do More 24's website, run by Kimbia, is simple. Once you have registered your organization to participate, your page will be automatically built from the information you provided. You'll also have opportunity to edit that information and update your page up until shortly before the actual giving day. If you activated your Do More 24 page last year, all you will have to do is update it. If you have difficulty in the setup process, you may contact our hotline at 202.488.2009 or email [email protected] for support.



(This is for RETURNING NPOs who have participated in DM24 in the past 3 years)

Will there be a training for participating nonprofits?

Training has passed but you can take advantage of United Way NCA's Capacity Building & Strategy Training Series  


Monday, April 3, 2017   9:00 AM - 12:00 PM


This event is free. Registration is required.

It is not required to participate in a training session, but highly encouraged. You will learn more about the Do More 24 awards and learn strategies for making the most of your Do More 24 page and engaging donors using social media.

You can watch these recorded webinars from previous training:

Our organization is afraid participating in Do More 24 will cut into our normal donor giving.

We understand your organization's concern. Do More 24 is designed to expand your donor base, not diminish donations. Do More 24 is planned for June to avoid competing with the height of workplace campaign fundraising or end-of-year giving. By setting the date in June, we anticipate that we may attract new donor groups and more nonprofit participation in the day of giving. You can also remind your current donors that this is only a 24-hour campaign, and is not intended to replace their normal giving.

How can our nonprofit win Do More 24 awards?  

Do More 24 is designed to allow all nonprofits an equal chance of winning prizes. Before reaching out to your donors, review the prize categories and brainstorm where you believe your organization has a niche. Target the awards that you will ask your donors to help your organization to win.

How will United Way NCA help my nonprofit with Do More 24?

United Way NCA will be actively promoting Do More 24 via social media and traditional media. We reached more than 2 million people through our media partnerships with NBC Washington, iHeart Media, CBS Radio and more than 1 million listeners through other paid social media and live endorsements. 

In addition, United Way NCA is offering an in-person training session and webinar, and a Nonprofit Toolkit which contains logos, messaging, posters, flyers, training materials, tutorials, and much more.

How can I get my donors excited about Do More 24?
Help your donors to feel as if they have a stake in Do More 24. Here are a few tips:

  • Ask donors who have social media to post about your organization's involvement during Do More 24.
  • Determine specific donation requests and communicate them to your donors - your goals ($, number of donors, etc.). Make them feel a part of your day and, in turn, they will help you reach your goal
  • Encourage your donors to promote Do More 24 in their workplaces to increase your name recognition and support.
  • Share an organizational success story that will draw in donors and reinforce why your organization is so impactful and why their donation will contribute to that impact.

Fees and Donation Information

How much does it cost for our nonprofit to participate?
Participating in Do More 24 is completely free.

How much are the processing fees?

A fee of nine percent will be deducted from each donation.  In addition to software and credit card processing costs, a portion of the nine percent deducted from each donation will also be granted to the United Way of the National Capital Area to cover administrative expenses.

Why is there a fee?

Credit card transactions and the Kimbia fees average 5%.  The remaining is a small United Way NCA processing fee to help offset the cost of vetting nonprofits, distributing the funds, running the website and producing the media assets for the day of giving.

When will my organization receive our award money and donations?

All award money and donations will be sent to nonprofits on July 15, 2017.

Who is the donor information shared with and to what capacity?

Only United Way NCA and the nonprofit that received the donation will receive information about a donor. United Way NCA will use that information to thank donors for donating during Do More 24. The "thank you" note will be a tax deductible receipt. Donors will only be contacted by United Way NCA if they "opt in" to receive emails about next year's Do More 24 or if they request to receive additional information about United Way NCA.

Do nonprofits have to share their prospect list?

No. You will not need to share any prospective donor list or any distribution list to be used for Do More 24 outreach with United Way NCA.

Who receives Do More 24 donor information?

The only organizations receiving donor information are the nonprofit that received the donation and United Way NCA.

How is donor information protected?

No sensitive donor information will be collected, except for credit card information.

How much was raised last year?

Do More 24 raised $1.55 million in cash and in-kind gifts in 2016.


About United Way NCA

United Way NCA fights for the health, education and financial stability of everyone in the National Capital community.

Serving the District of Columbia, Northern Virginia, and Montgomery and Prince George's Counties for more than 40 years, United Way NCA works to improve lives. United Way NCA is committed to creating real change. We collaborate with our nonprofit partners to provide services to individuals and families in need in our community. 

What regions does United Way NCA work in? Please list them.
We work in eight regions throughout the national capital area.

  • Arlington
  • Alexandria
  • District of Columbia
  • Fairfax/Falls Church
  • Loudoun County
  • Prince William County
  • Montgomery County
  • Prince George's County